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Facebook Applications given ability for greater interaction

Rachel Hawkes (Social Media Portal) - 24 January 2008

Owners of Facebook applications will have the ability to make the ?About Page? of their application on the popular online community site more interactive and dynamic.
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Today, Facebook implemented additional functionality to an applications About Page that effectively allow users to become fans of an application (the same way that Facebook users can now become fans of a brand).  The Facebook community are now able to add their own review of an application as well as become a fan without first having to add the app to their profile.

Application developers will automatically become the administrator of their About Page and will be able to send updates to their fans as well as add applications and photographs ? in the same way that a user can.  However, About Pages will not have a mini-feed and the review feature will be added as standard and can not be removed.

The new functionality will also provide application owners with more comprehensive statistics; including more detailed add and removal data.



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