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Facebook application notifications to change based on application popularity

Rachel Hawkes (Social Media Portal) - 06 February 2008

From next week, the number of notifications that each Facebook application is able to send to application users will be determined by the popularity of the application.
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Due to complaints from Facebook users regarding the number of notifications they received in their News-Feed and Mini-Feed, Facebook restricted the amount of notifications that a single application could issue to users on any given day to 40.

The announcement was made by Facebook developer Tom Whitnah, who says, ?The new system aims to provide users with more compelling notifications and fewer notifications that they are likely to ignore or consider spam. We hope this change incentivizes developers to improve the quality of their notifications and encourage their users to send notifications to interested friends.?

The popularity of an application, and therefore the number of applications it will be able to issue will be in part determined by how frequently users are ignoring, hiding and reporting notifications.  Before the change is implemented, developers will be given greater access into the statistics of their applications to provide greater detail on how their application is performing.

This latest move follows a series of changes to News Feeds and user profiles as Facebook continue to listen to user feedback and improve the user experience.


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