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Volantis Storefront drives viral marketing to mobiles through Facebook platform

Staff (Social Media Portal) - 29 July 2008

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Announced today, the latest version of the Volantis Storefront mobile commerce product aims to enable promoters to reach out to consumers accessing Facebook through their mobile handset, providing them with a new tool for leveraging the marketing potential of mobile social networks.

The ability to access their favourite social network through their mobile phone was a new frontier in social media, encouraging users to connect, share and recommend rich media content such as music, mobile games and ringtones from wherever they were.  With this in mind, Volantis Storefront version 2.7 is engineered to help mobile network operators to solve a problem that has thus far proved intractable, that of exploiting the full potential of viral advertising and distribution and staying in control of their content and services at the same time.

The social dimension of the new offering is directly visible on screen, with users able to view their friends’ recommended content as well as their own, purchase products or services and create wish lists.  Personalisation capabilities based on user preferences and behaviours are available for precision targeted promotional campaigns.

Volantis chief executive officer Mark Watson sees all this as a beginning, underlining that, “We’re continuing to add more Facebook integration to the Volantis Content Delivery Platform so that, in addition to core functions such as content ingestion, adaptation and delivery, it can provide a complete integrated platform for campaign management and advertising delivery, across both fixed and mobile channels and linking the social networking channel with email, mobile messaging, on device portals and mobile browsing.”

At the time of writing, subscribers to Volantis Storefront include both operator customers such as MTN, VimpelCom, Turkcell, AT&T & Hutchison 3G and content providers such as World Wrestling Entertainment (WWE) and FT.com.




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