Qualcomm, MediaFLO and CBS bring Victoria?s Secret to mobile
Victoria?s Secret Fashion Show available on dedicated mobile TV channel thanks to Qualcomm and CBS
QualComm?s mobile TV arm
MediaFLO has today announced a partnership with CBS Mobile and
Victoria?s Secret to show the 2008 Victoria Secret?s Fashion Show on mobile devices.
The Victoria Secret TV channel for mobile, will launch with behind-the-scenes footage of pre-show happenings, and give viewers an insight into the planning and lead-up to the main show. The mobile channel will broadcast simultaneously alongside the
CBS Television Network on 03 December 2008.
Senior vice president of programming and advertising for MediaFLO USA says, ?The dedicated Victoria?s Secret TV channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle.?
The fashion show is broadcast from the Fontainbleau Miami Beach Resort, and will showcase famous supermodels including Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr with a special performance by Usher.
CBS Mobile?s executive president comments, ?The Victoria?s Secret Fashion Show is more than a show; it?s an annual event. Thanks to our partnerships with MediaFLO and Victoria?s Secret, audiences can now experience this water-cooler discussion anywhere at any time. This represents the next generation of entertainment with the pre-show, behind-the-scenes footage and the main event all on your mobile phone.?