Which? adds social media functionality to website
UK consumer champion Which? partners with Pluck to socially charge site
UK consumer champion Which? has
announced a partnership with social media provider Pluck that will socially charge its website.
By adding social networking functionality through Pluck, Which? are hoping that interactions between consumers will increase and also give them enhanced opportunity to express their thoughts by adding their own reviews to the products on the Which? site including washing machines, cameras and camcorders and gardening equipment.
Steve Pitman, head of online at
Which? comments, ?Which? has always prided itself on being a trusted place that consumers can turn to for expert advice and reviews. We are passionate about consumer rights, and our users share that passion. We looked at several options for our social media needs and, with Pluck?s help, have created the means for our members to interact with which.co.uk and share their knowledge.?
Which?, an independent consumer organisation that has been in business since 1957, has more than 700,000 members on its site. The company tested the social-media-water in January of this year by launching Customer Views in invitation-only beta, and have since opened this up to more than 250,000 of its members. Which? users that want to use this service
are charged £1.00 for a trial month, and £7.75 per month thereafter.
Re-inforcing that consumer?s purchases are influenced by advice and experience of other consumers, Steve Semelsberger, general manager of
Pluck says, ?As one of the largest consumer champions, Which? recognises this fact and has chosen to provide a state-of-the-art platform that encourages feedback, interaction and engagement. Given that Which??s online membership is increasing at a rapid clip, it?s clear that members are responding to the new social experience in a very positive way.?
Pluck?s social media platform also powers social aspects on sites including BSkyB, Condé Nast, Kraft, NFL and The Washington Post.