KMP Digitata uses HuzuSocial platform to build TrekAmerica community
HuzuTech, the social media technology company, is working with KMP Digitata to create a branded social community for TrekAmerica. KMP Digitata was appointed in February this year to create social media strategy and tools for TrekAmerica, part of the TUI group.
TrekAmerica has already established a presence on Facebook, with a community of nearly 15,000 people who discuss their treks, ask each other travel advice and share photographs. TrekAmerica decided to create its own online community in addition to the Facebook page, to provide better functionality and create a deeper relationship with its customers.
The HuzuSocial platform will be used as the basis for ?TrekAmerica Live, a TrekAmerica portal that lets trekkers share experiences, and where potential TrekAmerica customers can talk to previous trekkers about their experiences, ask their opinions and seek advice. It will also be a place where trekkers can share photos and videos of their trips. TrekAmerica Live is in beta at www.trekamericalive.com.
Using site intelligence tools, the ?best of? content will bubble to the top of the homepage, helping customers and potential customers make purchasing decisions, on what the community feels is the ?best of? TrekAmerica. In addition, the TrekAmerica community managers will be more informed about the needs of their customers, by using the Social Media Reports Centre that is built into HuzuSocial, that will provide a greater and more in-depth understanding of the community.
HuzuSocial, the social media platform from HuzuTech, lets brands create their own branded social communities at a fraction of the cost of building it themselves. Its functionality include profiles, forums, video, blogs, picture galleries, friends networks, calendars, Facebook share (?Like This? button) and connect, and instant chat, among others.
Graeme Harvey, Managing Director of HuzuTech, says: ?It?s a bold move for TrekAmerica to encourage its customers to talk to each other in a social community. But the benefits will be enormous. What better way for a potential trekker to decide on a holiday than to speak to people who?ve been there and done it? Creating a branded community is a great way of seeing exactly what experiences your customers have had, and getting feedback from trekkers when they get back from their holiday.?
For more information on HuzuSocial, see www.huzutech.com; or follow Huzu on its blog, Twitter or LinkedIn.
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