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ngi group Launching Social Graph Marketing Business

ngi group, inc. (Businesswire) - 23 August 2010

ngi group; Launching Social Graph Marketing Business

-Firstly Starting Provision of "ngi social connect" Service-

ngi group, inc. logoTOKYO--(BUSINESS WIRE)--ngi group, inc. (Main office: Shibuya-ku, Tokyo; CEO: Yozo Kaneko; hereinafter referred to as "ngi group") (TOKYO:2497) is proud to announce that it will start providing its "ngi social connect" service. The "ngi social connect" service supports socialization of websites so that companies and website administrators of blog sites can easily conduct social graph marketing. The details of the "ngi social connect" service are as follows:

What is Social Graph Marketing?

Social media, represented by internationally fast-growing Twitter and Facebook, are gathering traffics to their websites, gaining advantages over search engines.

Social graph marketing is a new marketing method to utilize social graphs of these social media in various marketing promotion activities of companies.

Ever since its establishment, ngi group has been launching numerous leading-edge Internet businesses, aiming to become the No.1 company in the next generation Internet business. The company is now geared toward becoming a pioneer as a provider of this social graph marketing service in Japan.

General Description of "ngi social connect" Service

"ngi social connect" service enables companies and website administrators of blog sites to swiftly and easily start their social graph marketing.

"ngi social connect" will vitalize your websites by utilizing social graph information of Twitter and Facebook, which provide their social graphs to public, on your existing websites.

Characteristics of "ngi social connect" Service

1. Sharing Activity Records with Social Graphs (Friend Lists)

Activity records and preference information of an Internet user on websites with "ngi social connect" service can be shared with the Internet user's social graphs (friend lists). Since the provided activity records and preference information will be those of friends, the provided information's degree of reliability is high and it is expected that the provided information will be more frequently utilized, being expected to bring various effects including an increase in existing websites' traffics.

2. Batch Connection to Multiple Social Media

By using "ngi social connect" service, social graphs (friend lists) of multiple social media can be easily introduced to your existing websites. This eliminates companies' needs for individual development to connect their websites to each social medium, realizing socialization of their websites by sending activity records of their websites to multiple social media.

3. Management and Analysis of Activity Information

Integrated management and analysis of activity records in social graphs, which have traditionally been difficult, can be realized like access log analysis of websites. By utilizing the managed information, users' activities on your websites can be more activated, eventually vitalizing your websites.

With this "ngi social connect" service, ngi group aims to promote socialization of existing websites, increase traffics of the websites, contribute to increases in conversions, and promote social graph marketing business including both personal computers and smart phones.

Companies which plan to introduce the "ngi social connect" service (in an alphabetical order and Mr. is omitted.)

  • Aeria Inc. (Representative Director: Yusuke Kobayashi)
  • CyberStar Corporation (Representative Director: Yoshiki Hokazono)
  • GABA Corporation (Representative Director: Kenji Kamiyama)
  • PR News Co., Ltd. (Representative Director: Naomi Fujiwara)
  • Venture Republic Inc. (Representative Director: Kei Shibata)

Since each of companies needs socialization of their websites for vitalization of their services, they decided to introduce our "ngi social connect" service which enable them to connect to various social graph providers with minimum resources on their sides, and are expecting to fully enjoy the effects of various management analysis functions of the "ngi social connect" service.

ngi group plans to introduce its "ngi social connect" service to 50 websites by the end of March 2011.

Information site and account of the "ngi social connect" service:

  • Exclusive site for social graphs:

Information will be available on the address below from August 20th, 2010

http://www.socialgraphmarketing.net/

  • Twitter ngi PR account

@ngigroup_PR

Company Profile of ngi group, inc.:

  • Company name: ngi group, inc. ( http://www.ngigroup.com/en/ )
  • Stock exchange: TSE Mothers (Securities code: 2497)
  • Representative: Yozo Kaneko, Chief Executive Officer
  • Address: Manulife Place Shibuya Bldg 5F, 2-16-5 Shibuya, Shibuya-ku, Tokyo, Japan
  • Foundation: February 20th
  • Capital: 1,829,831,500 yen * As of the end of March 2010, 1998
  • Major businesses : Internet-related business, investment & incubation business, and other businesses (3D Internet)

Contacts

ngi group, inc.
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Miyuki Tanzawa, 81-3-6427-9556
IR section
ngi-ir@ngigroup.com

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