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Marketing Experts to convene in Singapore to reveal the secret to success in Shopper Marketing

Ms. Lee Chew Wan (Marcus Evans ) - 25 March 2011

Marketing Experts to convene in Singapore to reveal the secret to success in Shopper Marketing

With a successful track record in 2010, marcus evans will be hosting its 2nd Annual Shopper Marketing on the 9-10 June 2011 in Singapore. It aims to provide attendees with practical insights in the crucial strategies on adopting a shopper-centric approach, shopper insights, in-store activation, digital shopper marketing and measuring marketing ROI effectively that ultimately lead to the winning of hearts and wallets of today’s shoppers.

Research shows that a shopper encounters 3,000 to 5,000 pieces of marketing stimuli during a standard shopping trip. Consumers today are able to exert strong influence and reshape organisations’ decisions of brands and products as they are growing with more spending power. Only 5% of shoppers are loyal to one brand and now more than ever, marketers must be in sync with shoppers’ behaviours and demands in order to reach and engage with consumers across multiple touch-points. Singapore has an affluent population who are willing to spend and has strong purchasing power. With new malls opening so rapidly in the recent years in Singapore, it is absolutely critical for companies to execute an effective shopper marketing strategy.

Joerg Krahnert, Managing Director, Netbiscuits will presenting on Mobile Marketing. He will share key success factors for mobile marketing: How global brands use mobile marketing. The area to be covered includes how global brands create value and drive revenues from their mobile internet presence, how to build a cross platform mobile marketing experience and reaching the target audience – smart phones versus the rest of the market, app or mobile site and hear about best practices in mobile commerce.
Other speakers at the event include representative from Best Buy, Co. Inc., United States of America. Diageo, United States of America, Dell, United States of America, PepsiCo, Hong Kong,, Intel Corporation, United States of America, Sara Lee, Malaysia, Electrolux, Singapore, Philips Consumer Lifestyle, Singapore, Kraft, Singapore, Unilever, Singapore, Hewlett-Packard, Singapore and Adidas, Singapore and Diageo, United States of America.

The event sponsor is supported by Bronze Sponsor, Netbiscuits. Event Endorsers are Direct Marketing Association of Singapore and Marketing Institute of Singapore. Event Media Partners are Media Buzz, Asian eMarketing, The Singapore Marketer, e-marketer, RetailinAsia and Brandchannel.

Headquartered in London, Marcus Evans is one of the world's biggest conference organizer with offices in over 30 countries worldwide. As a world leader in business events, we hold over 1000 summits, congresses, conferences and training courses per year. More comprehensive information on our company can be found at

Media Contact:
Ms. Lee Chew Wan
Tel: +603-2723-6748