Red Robin Makes Customizing Meals Fun, Easy and Delicious With New
iPhone App
GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--With Red Robin?s new Customizer iPhone app, menu items and nutritional
information that are at the top of consumers? minds are now available in
the palms of their hands. Red
Robin just launched a mobile meal customizer and nutritional
information iPhone app that allows iPhone users to choose a Red Robin
menu item; add or remove ingredients; add sides, desserts and beverages;
calculate the nutritional values; and save meal creations to refer to or
edit again later. To download the free Red Robin Customizer app, visit iTunes.
?Red Robin has always encouraged guests to customize menu items to
satisfy their taste and dietary preferences, and, on average, more than
three-quarters of our guests tailor their order in some way?
Whether you?re trying to count calories or just want to select among a
wide variety of craveable toppings for your gourmet burger, the Red
Robin Customizer app can help consumers make dining choices on the fly.
The iPhone app offers a variety of features including:
-
Create a meal: allows users to create and save meals including
burgers, sandwiches, wraps, salads, sides and beverages.
-
Add/remove ingredients: all menu items are displayed as they
are served at the restaurant, but the app allows users to add or
remove ingredients to their taste and dietary preferences.
-
Customized comparison: shows a side-by-side comparison
of the original order and the custom order, allowing users to adjust
calories easily.
-
Save feature: allows you to save customized meals within the
application, so you can revisit and edit your favorite orders again
and again.
?Red Robin has always encouraged guests to customize menu items to
satisfy their taste and dietary preferences, and, on average, more than
three-quarters of our guests tailor their order in some way,? said Susan
Lintonsmith, Red Robin?s chief marketing officer. ?Our online Customizer
has been extremely popular since its launch five years ago, so creating
a smartphone version of the Red Robin Customizer was the next logical
step. We know our guests are increasingly accessing our site through
their mobile devices, and we want to make it easy for them to keep their
Red Robin favorites within reach. ?
The Red Robin online Customizer tool is one of the most visited pages on www.redrobin.com.
Today, nearly 50,000 people access the tool each month to customize
their meals.
For more information, visit www.redrobin.com
or watch the instructional iPhone app video at http://www.youtube.com/watch?v=ADkmXseqFqA.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red
Robin Gourmet Burgers, Inc., a casual dining restaurant chain
founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., has been serving up wholesome, fun dining
experiences in a family-friendly environment for more than 40 years. Red
Robin, the ?Smiling Burger®? expert, is famous for serving
more than two dozen high-quality, Honest to Goodness® gourmet
burgers with Bottomless Steak Fries®, as well as a wide
variety of salads, sandwiches, wraps, soups, appetizers, entrees and
signature Bottomless Beverages?. There are more than 450 Red
Robin® restaurants located across the United States and
Canada, including corporate-owned locations and those operating under
franchise agreements. Red Robin... YUMMM?!
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