Enterprise Games?New from O'Reilly Media
Using Game Mechanics to Build a Better Business
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Sebastopol, CA?Games now play a crucial role in many successful businesses as a model for designing business systems and workflows. In Enterprise Games: Using Game Mechanics to Build a Better Business (O'Reilly Media, $24.99 USD), Michael Hugos (@MichaelHugos)
provides compelling case studies that demonstrate how game mechanics
enable companies to respond quickly to challenges in today's real-time
economy.
"The notions of work, jobs, and capitalism?as handed down to us from
the last century?are undergoing big changes driven by a tough new
economy," says Hugos. "Old industrial notions of organizing work no
longer deliver the benefits they once did. Ideas from gaming that have
already been field tested for years in massively mulitplayer online
games can be applied to restructure work. They will change our ideas of
what a job is and how an economy can operate."
It's not about giving workers a smiley face for producing more
widgets. You'll discover how game mechanics?particularly popular
multiplayer video games?provide field-tested best practices for engaging
workers in creative and complex activities. With games, your company
can shift from an outmoded top-down hierarchy to an agile network
structure that promotes coordination over control.
- Discover why industrial age business structures from the 20th century no longer work
- Design real-time business collaboration systems, using massively multiplayer online game concepts
- Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
- Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
- Apply virtual worlds and 3-D animation to business intelligence and data analytics applications
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About the Author
Michael Hugos is an author, speaker, award-winning CIO and
principal at Center for Systems Innovation (c4s). He works with clients
to find elegant solutions to complex problems with focus in supply
chains, business intelligence, and new business ventures. Earlier he
spent six years as CIO of a national distribution organization where he
developed a suite of supply chain and e-business systems that
transformed the company's operations and revenue model. For this work he
won the CIO 100 Award, the InformationWeek 500 Award and the Premier
100 Award. He earned his MBA from Northwestern University's Kellogg
School of Management and writes a blog for CIO magazine called "Doing
Business in Real Time". He is author of seven other books including the
popular Essentials of Supply Chain Management, now in its third edition.
View Michael Hugos's full profile page.
Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://shop.oreilly.com/product/0636920023715.do