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Social Media Research Company Fizziology Launches in UK

Fizziology (Businesswire) - 05 September 2012

Social Media Research Company Fizziology Launches in UK

New system created to ensure only UK social media conversations are measured to help entertainment industry and brands make informed business decisions

LONDON--(BUSINESS WIRE)--Fizziology, the social media research company that measures the world of entertainment, advertising, sports and a variety of other industries through online conversation, announces today the launch of its U.K. research arm. By using sentiment analysis to track audience opinions on a movie or television show based on what they are sharing on Twitter, Facebook and blogs, Fizziology can provide accurate box office predictions, advertising analysis, guidance on casting decisions and a variety of other insights to help the entertainment industry and brands make informed decisions.

“For example, when analysing conversation around a TV show like ‘The Newsroom,’ we can determine which social media conversations are taking place amongst the U.S. audience, versus those that occurred in the U.K.”

Fizziology uses a multi-layered language and geo-location approach to capture only U.K. social media conversations. Coupling this more accurate approach with U.K.-based social media analysts, Fizziology is able to deliver U.K.-based intelligence to help studios, networks and brands better determine how to craft their marketing strategies for the U.K. without the noise of additional markets.

“For example, when analysing conversation around a TV show like ‘The Newsroom,’ we can determine which social media conversations are taking place amongst the U.S. audience, versus those that occurred in the U.K.,” said Jen Handley, COO and co-creator of Fizziology. “With the trend towards same-day international release dates for movies and television shows, the ability to know whether a certain conversation trend is coming from the U.K. or another audience becomes even more important.”

For brands and television networks, Fizziology provides insight as to which television shows would offer the best returns on advertising spend. Because ratings are only one of the dimensions of value for advertisers and networks to consider, Fizziology measures the social media impact of programmes and quantifies the value of that impact. This score can be used as a point of comparison with traditional ratings or combined to create a more holistic view of a programme’s value.

On the theatrical side of Fizziology’s service, one advantage for movie studios is that they gain a keen understanding of how they can best market their films based on feedback from the world’s most honest focus group – social media. For example, if a certain character or scene from a trailer is receiving a lot of positive buzz in online conversations, the studio can make sure to highlight what is resonating best with the audience in their TV commercials and other marketing efforts.

Unlike other providers that rely on small, skewed sample sizes and solely on an algorithm instead of human intelligence, Fizziology’s approach ensures decision makers are equipped with the most accurate insights from which to make their business decisions. Fizziology’s proprietary methodology allows a larger database of geographically tracked feeds to be pulled, and these conversations are read by trained analysts. Because real people are used in the analytical process, sarcasm, misspellings, slang, pop culture references and trends that would otherwise be overlooked by a computer program are properly accounted for to guarantee an extremely high level of accuracy in Fizziology’s findings.

“In addition to being able to better measure U.K. social media buzz from a data perspective, we are focused on providing understanding and intelligence tailored to the U.K. market,” said Ben Carlson, president and co-creator of Fizziology. “From the use of U.K.-based analysts to reports that demonstrate an understanding of the unique nature of British media, Fizziology is committed to providing social media intelligence that is accurate and relevant for the U.K.; not just a carbon copy of an American platform.”

For more information, visit http://fizziology.com.

ABOUT FIZZIOLOGY

Fizziology (http://fizziology.com) provides social media research and analysis for the media, entertainment and sports industries. Using a proprietary system, Fizziology monitors social media buzz from Facebook, Twitter and blogs on everything from movies to actors to sporting events. Real people - not automated keyword searches - read a statistically relevant sample of the social media chatter to grade sentiment, spot trends, and identify what is driving the conversation. It provides real-time information from the world's largest, fastest, most honest focus group – social media. Fizziology was a 2010 Webby Nominee for best Guides/Ratings/Reviews website.

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