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NowThis News Will Launch NowThis News: Instagram Edition (Business Wire) - 30 July 2013

NowThis News Will Launch NowThis News: Instagram Edition

NEW YORK--(BUSINESS WIRE)--NowThis News, the first and only mobile video news network, announced plans today to build an exclusive 24/7 video news network on Instagram. The network will be called “NowThis News: Instagram Edition” and will be hosted on and NowThis News’ existing mobile products.

“NowThis News will create original news video made for Instagram's vibrant social community.”

NowThis News produces clear and concise news videos that range from what’s breaking to the latest in entertainment and technology. The company has grown by tens of millions of views since its November launch and has expanded across multiple platforms that include Android, iOS, Twitter, Facebook, Tumblr, Pinterest, Google +, the mobile and desktop web, streaming devices, partner sites and more.

"NowThis News is the first and only video news source created for mobile and social," Ed O'Keefe, Editor-in-Chief of NowThis News, said. "NowThis News will create original news video made for Instagram's vibrant social community."

With the addition of “NowThis News: Instagram Edition,” an audience of over 130 million active users on Instagram will be able to access breaking videos and news content ranging from the latest fashion show to the political statement dominating the news cycle — all directly in their Instagram feeds.

On Instagram, the NowThis News team will apply the same strategies and sensibility that have grown NowThis News into the ultimate and addictive news source for people who want the latest news videos delivered to their mobile devices.

The NowThis News team will eventually release 15-20 videos a day exclusively for Instagram’s tens of millions of users. Production will be based out of NowThis News’ New York and Washington, DC bureaus.

The same seamless and addictive mobile experience on NowThis News will soon be available to Instagram users, directly on their platform of choice.

About NowThis News:

NowThis News officially launched in November as the first and only video news network built for mobile users. NowThis News technology pushes over 25 daily original videos made by teams in New York and Washington, DC.


NowThis News


Jackie McFadden, 516-695-8483