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PhotoBox Reinforces Expansion into Spain with New TV Campaign

PhotoBox (PR Newswire) - 16 June 2014

LONDON/PRNewswire/ --

Campaign coincides with the launch of the new PhotoBox app

PhotoBox, a leading personalised product printing company in Europe, today announces that it will be cementing its presence in the Spanish market with the launch of a new TV advertising campaign. The campaign will also coincide with the roll-out of its new smartphone and tablet app in the country.

Reinforcing our position

The PhotoBox TV Campaign, which has already been successfully launched in Germany, Italy and Sweden, will reinforce the strong position of the brand in the Spanish market. Last week, PhotoBox Spain won the "Home Decoration and Gifts" award at the E-Commerce Awards and this new campaign will build the brand's success, aiming to firmly establish PhotoBox as the leading provider of personalised products and gifts in Spain.  

PhotoBox has already achieved significant momentum in its international expansion plans, having established a presence in 19 countries around the world. Spain represents an important market for the brand given the strong appetite for personalised products and particular interest in photobooks. The roll-out of the TV ad campaign aims to tap into this demand, positioning the brand at the forefront of the Spanish market for customised and innovative products for digital users.

The campaign, to be launched in mid-June, will be seen across three key Spanish TV channels with two versions - one 10 second and a longer 20 second version - shown a number of times over a two-week period.

Strengthening mobile commerce offering

Coinciding with new TV ad, PhotoBox is also rolling-out its new smartphone and tablet app in Spain. Launched earlier this year in other key European markets, the latest Photobox app extends the mobile offering and brings new, easy-to-use products and services to smartphones and tablets.

Mobile commerce is becoming an increasingly important part of PhotoBox sales. This increased adoption was especially evident during the strong Christmas trading period last year when, in the weeks leading up to the festive season, the PhotoBox brand mobile app was downloaded more than 200,000 times. Since then, the Group's mobile visits and sales have continued to grow and are now reaching double-digit figures across Europe.

Alongside this, the development of new apps and strengthening of the multichannel approach remains one of the Group's key focus areas. These latest app launches not only tap into the increased demand for mobile commerce across Europe but also allow PhotoBox to continue to offer a seamless and streamlined experience across all devices in more and more locations.

Commenting on the new television campaign, Sebastien Rohart, PhotoBox Managing Director, said:

"The launch of our first TV campaign in Spain is the result of the work done over the past years to develop the PhotoBox service in the country. Our ambition remains the same: establish Photobox as the leading photo-based personalisation brand, and, with this TV ad campaign, we hope to make Photobox known to more and more people internationally.

"With a host of innovative products in the pipeline as well as our existing items, we are excited to take the Photobox brand further and expand the reach of our range of personalised products and gifts to a new customer base in Spain."

About PhotoBox

PhotoBox is Europe's leading personalised product printing company and is present in 19 countries with more than 30 million members in total. PhotoBox offers a comprehensive online service including printing, storing and sharing of digital pictures and lots of innovative photo-based products (photo books, calendars, posters, to name but a few). After the merger between PhotoBox and Photoways in April 2006, PhotoBox merged with Moonpig, the UK number one for online personalised cards, in July 2011, creating the PhotoBox Group. In 2013, the Group introduced two new additions to its portfolio: Sticky9, formally StickyGram, an online print brand that leverages Instagram to turn digital pictures into high-quality products and PaperShaker, a new online brand targeting the invitations and announcements market.

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FTI Consulting, LLP
Matt Dixon / Jon Snowball