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Interush Launches iRush Help Taipei 2015 After Disastrous Explosion

Interush (PR Newswire) - 11 July 2015

HONG KONG/PRNewswire/ -- An accidental explosion of colored, cornstarch-based powder during a "Color Play Asia" celebration caused fire to rip through crowds at the Formosa Fun Coast Water Park outside of Taipei on June 27th. In response to the tragedy, Interush has launched the iRush Help™ "Taipei 2015" program to address the devastating catastrophe and provide aid to the survivors. The program also aspires to raise awareness and motivate others to get involved.

The tragedy took the lives of three spectators, and left hundreds of people in critical condition and injured almost 500 others. The powder on the ground also caught fire, engulfing the crowd of around 1,000 teenagers and young adults in the audience and sending a massive fireball into the performance stage. Being referred to as the "worst incident of mass injury in New Taipei," the tragedy has led to hundreds of survivors being treated for massive burns and respiratory issues in approximately 54 hospitals and intensive care units throughout the region.

"The overwhelming destruction that has resulted from the Taipei explosion is extremely upsetting, and we are striving to do what we can to help the affected individuals," said Chris Simonian, Vice President of Marketing at Interush. "We encourage others to join us in lending a supportive hand, to enable us to work together in making a significant effect on the situation."

Interush Affiliates and all other concerned parties are encouraged to start sending in their donations. To boost the effects of the financial assistance provided, Interush will match donations from Interush Affiliates until August 31, 2015.

"Taipei 2015" proceeds will go to Sunshine Social Welfare Foundation, a nonprofit organization that helps burn survivors with physical, psychological and social rehabilitation. The Taipei-based establishment has been providing professional recovery services for their clients for over 30 years.

To further increase awareness, Interush will also give away iRush Help t-shirts to the first 1,000 worldwide Affiliates who send in their donations by August 31, 2015.

For more information or to make a donation, please visit: iRushHelp™ is a program established by Interush International, LLC and its Affiliates to provide financial support to survivors of devastating tragedies. Interush International, LLC markets within the rapidly expanding information technology sector in Asia. For more information, visit Interush and the Interush logo are registered trademarks of Interush Technology, Ltd., a member of the Interush group of companies, registered in the United States and other countries. Other trademarks referenced are the property of their respective owners.

SOURCE Interush