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Generate Buzz for Your Brand: Tips on Using Webinars for Book Promotion

PR Newswire Association LLC (PR Newswire Association LLC) - 19 August 2015

NEW YORK/PRNewswire/ -- Publishers and authors are continually looking for ways to expand audience reach through cost-effective promotion tactics that will garner attention and further drive purchasing. The key to making your book discoverable is by clearly defining a promotional strategy that looks at sales tactics from a new perspective.

In his debut article posted to PR Newswire's Small Business PR Toolkit, Scott Lorenz, president of Westwind Communications, identifies why webinars are a promotional MUST for authors. Lorenz states that conducting webinars:

Is a cost-effective way to reach larger audiences.
Builds relationships and rapport.
Helps to continually position yourself as an expert.
Additionally, Lorenz offers actionable tips to ensure you add webinars into your marketing mix:

Research: Take a deep dive into your book topic to uncover who currently conducts webinars in your target market's space.
Participate: Sign up for a few ahead of time to listen in and familiarize yourself with the process.
Meet and greet: Reach out to hosts to introduce yourself and discuss the possibility of collaboration.
Host your own: Once you are ready to take the plunge, Lorenz recommends you check out webinar providers: GoToWebinar, GoToMeeting and WebEx.
For further discussion on ways to effectively use webinars as a cost-effective promotional tactic, read the remainder of Lorenz's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

SOURCE PR Newswire Association LLC