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Mastercard, Virgin Atlantic, Bose join 2020 Brand Marketing Summit by Reuters Events

Jonny Barrett (Incite Group, Reuters Events) - 29 January 2020

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LONDON After a hugely successful inaugural show in 2019, the Brand Marketing Summit by Reuters Events has just released their star-studded line up for 2020’s summit.

Research by Reuters Events has identified the priorities for marketers in 2020 and beyond with objectives focusing overwhelmingly around cutting through the noise with compelling content, understanding customers and their journey as well as a fresh reassessment for purpose driven marketing and navigating a digital transformation. New technologies centred around AI capabilities also round off the most essential things to be considered by marketers in 2020.

“Simply put, our brand purpose is inclusion and doing well by doing good. Improving people’s financial situation through the services we provide” said Jeannette Liendo, Senior Vice President Marketing and Communications for Mastercard said on that brands efforts to further their company mission.

The understanding of customers journeys and striving to deliver personalised marketing interactions is something that is running through the minds of every serious marketer in 2020. In a survey of 1,000 people, 90% remarked that they found personalization appealing. More important for your business is the fact that 80% admitted they’d be more likely to give their business to a company that offered them a personalized experience.

With these priorities in mind, Reuters Events are working with numerous high-profile figures for 2020’s Brand Marketing Summit (1st-2nd June, London). Marketing leaders confirmed to participate at the summit include:

 

-          Claire Topping, Chief Marketing Officer and Senior Vice President, Virgin Atlantic

-          Ian McGibbon, Global Marketing Director, Brand Partnerships, Bose Corporation

-          Behdad Banian, Chief Marketing Officer – Emerging Tech, Ericsson

-          Kai Britt Boschmann, Chief Marketing and Communications Officer, International SOS

-          Zeynep Yalim Uzun, Chief Marketing Officer, Arcelik and Beko

-          Fredrik Thorsen, Global Head of Digital Marketing, The Absolut Company

-          Rafiq Hasan, Vice President and Global TA Head, Bayer AG

-          Caroline Drischel, Head of Brand Management and Communication, Lufthansa Group

-          Andrea Bargetzi, Head of Digital Marketing and Communications, Credit Suisse

 

The Brand Marketing, taking place June 1st and 2nd at the Hilton Canary Wharf, London will be the industry get together for 2020 with over 200 marketers from global brands coming together to discuss strategies, priorities and procurement decisions. 

Download the brochure at the Brand Marketing Summit website to find out more.

 




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