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5 items have been tagged WOM

News

British Gas most criticised UK energy company on social media

British Gas most criticised UK energy company on social mediaAn estimated 4 million negative daily opinions are exchanged about one of the big six energy brandsThe UK’s top six utility companies receive masses of social media negativity Keller Fay Group research unveils.Data from Keller Fay's TalkTrack rese...

Press Release

British Gas most-criticised, amid huge levels of social negativity towards energy companies

British Gas most-criticised, amid huge levels of social negativity towards energy companiesBritish Gas most-criticised, amid huge levels of social negativity towards energy companies- Keller Fay research shows significant negative WOM for all Big-6 energy brands- EdF best of a bad bunch for net sentimentLONDON/PRNewswire/ -- UK consumer...

Website

GasPedal blog

GasPedal blogThe Gaspedal blog.  GasPedal will help you get started with word of mouth marketing, blogs, social media, communities, and viral marketing.Read more about BlogWell, the blogging event hosted by GasPedal and the Blog Council.

Steve Thomson from the Keller Fay Group on measuring WOM marketing

Steve Thomson from the Keller Fay Group on measuring WOM marketingSocial Media Portal interview with Steve Thomson from the Keller Fay GroupSteve Thomson on the impact of social media for brands and agencies when managing word-of-mouth (WOM) marketingSocial Media Portal (SMP): What is name and what do you do the...

Viral marketing - Legal Decent Honest & Truthful?

Viral marketing - Legal Decent Honest & Truthful?Viral marketing - Legal Decent Honest & Truthful?Simon Halberstam looks at how viral marketers may fall foul of the law, and the Advertising Standards Authority (ASA) Code and trading standards requirements If you’re a marketer, the whole vira...