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06 July 2012

Social media and work (how social media can get you fired)

Social media and work (how social media can get you fired)Social media and work (how social media can get you fired)Employment Solicitor James Carmody looks at the impact of social media including Facebook, Twitter and blogs on the world of employment in the UK, and how it can be a minefield for the unwary.All the world’s a Twitter it seems nowadays. Love it or hate it, social media seems here to stay....

01 November 2011

WIN awesome prizes with Elemental's bumper mediaPro competition

WIN awesome prizes with Elemental's bumper mediaPro competitionWIN awesome prizes with Elemental's bumper mediaPro competitionNot one, two, but 31 cracking prizes are up for grabs in our mediaPro competition. It’ll take you less than a minute to complete the form below, and you’ll go into the draw to win some Elemental love. If you’re going to be at mediaPro today and tomorrow then pop and drop your b...

19 April 2011

The hitchhiker's guide to the cloud

The hitchhiker's guide to the cloudThe hitchhiker's guide to the cloudDon't Panic! Following on from yesterday's bemusing story into the general public's view on cloud computing comes a slightly less ridiculous, but equally abstract offering from one of Gartner's “Coolest Cloud Vendors of 2011”, US-based Abiquo, on how to create a private cloud. Let's just hope some of the respon...

14 October 2010

Social Media and the Book Publishing Industry – Doom or Salvation?

Social Media and the Book Publishing Industry – Doom or Salvation?Social Media and the Book Publishing Industry – Doom or Salvation?Social Media has a stronger impact to books than the movable type had, launched six centuries ago. Social Media makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing indus...

13 July 2009

How to build loyalty via social networking

How to build loyalty via social networkingHow to build loyalty via social networkingSiim Vips from CMS and CRM software company Modera discusses how an open social web can facilitate conversation between brand and consumerIn challenging economic times and with an extremely competitive online environment, brands need to do more than create (and sustain) awareness.  They also need to...

30 June 2009

Social media - Over-hyped or under-used?

Social media - Over-hyped or under-used?Social media - Over-hyped or under-used?With several high profile social media campaigns in the public domain, Simon Wayne, managing director of Parity Solutions discusses the impact upon organisations and consumersFrom the moment Barak Obama made use of social networking in his presidential campaign, it became strikingly clear to all that socia...

18 June 2009

Retaining business with a solid web presence

Retaining business with a solid web presenceRetaining business with a solid web presenceSiim Vips from CMS and CRM software company Modera, discusses how brands can retain and build new customer bases by maintaining a strong web presenceWith many brands (from SMEs through to well-known and established organisations) looking for inventive ways to stay ahead of recession, competition is fie...

27 January 2009

Semantic branding - Creating a brand with the semantic web

Semantic branding - Creating a brand with the semantic webSemantic branding - Creating a brand with the semantic webGreg Wolejko frontend Web developer for software development consultancy Cognifide discusses how and why the semantic web may have an impact upon brandsThe subject of the semantic web is so broad that I split it into three parts.  The first article, “Are we there yet? Why we need the...

21 July 2008

Semantic web - Trend or a future standard?

Semantic web - Trend or a future standard?Semantic web - Trend or a future standard?Greg Wolejko frontend Web developer for software development consultancy Cognifide discusses what is the semantic Web (also referred to as Web 3.0) and explains how brands are getting involvedThe semantic web (or Web 3.0 as it is also being called) is being hailed as the next big development of the inter...

28 April 2008

Are we there yet? Why we need the semantic Web

Are we there yet? Why we need the semantic WebAre we there yet? Why we need the semantic WebGreg Wolejko frontend Web developer for software development consultancy Cognifide discusses what is the semantic Web (also referred to as Web 3.0) and asks why brands should be interested?Blogs, mashups, tag clouds and content sensitive ads (not to mention the rest) have ingratiated themselves into ...

30 April 2007

In the domain of brands

In the domain of brandsIn the domain of brandsSimon Halberstam from Sprecher Grier Halberstam discusses how brands and even celebrities should be looking to safe guard their proposition and even careers from squatters taking appropriate steps to secure their off and especially online presenceI don't want to give any readers evil ideas but what if one of you decided to...

29 March 2007

Viral marketing - Legal Decent Honest & Truthful?

Viral marketing - Legal Decent Honest & Truthful?Viral marketing - Legal Decent Honest & Truthful?Simon Halberstam looks at how viral marketers may fall foul of the law, and the Advertising Standards Authority (ASA) Code and trading standards requirements If you’re a marketer, the whole viral marketing phenomenon is highly attractive. There are many that still believe that you produce your...

21 March 2007

YouTube and social media site legal spats

YouTube and social media site legal spatsYouTube and social media site legal spatsFollowing recent reports of Viacom suing YouTube for $1bn for copyright infringement, Simon Halberstam looks at how the web will cope with the challenges of copyright protection.Viacom, better known as the owners of MTV & Nickelodian claim that about 160,000 unauthorised clips of its programmes have b...

15 January 2007

Search - Who has the power?

Search - Who has the power?Search - Who has the power? Is it with the user the search provider or the advertiser?Gavin Somers, marketing director at InfoSpace Europe discusses another prolific year in search and who hold the power; search engines or the advertiser.It’s been another magnificent year for search with a raft of great advancements to set the scene for another ...

05 December 2006

Preparing your site for social media

Preparing your site for social mediaPreparing your site for social media Tim Gibbon, founder and director of Elemental Communications, offers some advice on preparing your web site for social media Social media has engulfed us and the way we communicate. User-generated content (UGC) lies at the heart of the temptation to lure brands to possibly stretch the way they communicate the...

20 November 2006

More than a Domain - Protecting your Brand

More than a Domain - Protecting your BrandMore than a Domain - Protecting your BrandSimon Halberstam, partner and head of e-commerce law at Sprecher Grier & Halberstam LLP and Weblaw, outlines some scenarios to help you protect your brand online.The right domain name is vital in any online branding strategy but is only one part of the jigsaw. For example, if you own a domain name bu...

06 November 2006

The buying and selling of social networks

The buying and selling of social networksThe buying and selling of social networksAs the acquisition battle in the social network sector heats up, Rachel Hawkes, account director at Elemental Communications, casts an eye over some of the key movesSocial networking sites, in their many differing shapes and forms are ‘cool’ because they empower the user.  In some cases, user’s feel ...

23 October 2006

Public relations Versus search engine marketing Versus marketing

Public relations Versus search engine marketing Versus marketingPublic relations versus search engine marketing versus marketingIn the face of increasing media convergence, Tim Gibbon, director of Elemental Communications, argues that being able to bring together the core elements of public relations, search marketing and marketing is essential to a successful integrated online strategyIt’s obvious that many...

18 September 2006

Social Networks and what they can and can't do for brands

Social Networks and what they can and can't do for brandsSocial Networks and what they can and can't do for brandsSocial networks can be a valuable tool for brands, but only if companies don’t try and control content, writes Rachel Hawkes, account director, Elemental CommunicationsSocial Networking is indeed a phenomenon and holds much the same (but more) fascination that reality television once did, ...

07 August 2006

Chinese Whispers

Chinese WhispersChinese WhispersGoogle’s decision to operate within Chinese censorship laws has raised questions about how free the internet really is writes Simon Halberstam, partner and head of e-commerce Law, Sprecher Grier Halberstam LLPUntil recently, many people believed that Google, with its ‘Do No Evil’ mantra would not even consider compromising free s...

27 June 2006

Search engine marketing and SEO PR - Time to take control

Search engine marketing and SEO PR - Time to take controlSearch engine marketing and SEO PR - Time to take control It is time for communications professionals to step up to the plate and take advantage of search engines writes Rachel Hawkes, account director, Elemental CommunicationsBy now most of us have a good understanding of what SEO PR is, and why it’s important, but, as a business looking to und...

26 May 2006

What is metasearch and why should we care?

What is metasearch and why should we care?What is metasearch and why should we care?Gavin Somers, marketing director at InfoSpace Europe on metasearch and it provides and alternative for agencies and brandsInternet users trust their search engine of choice, without question, but are they too trusting?  There are literally billions of pages available on the Internet, and this number...

08 May 2006

SEO PR - What is the difference between aggregators, newswires, news sites and portals?

SEO PR - What is the difference between aggregators, newswires, news sites and portals?SEO PR - What is the difference between aggregators, newswires, news sites and portals?To fully take advantage of the opportunities afforded by SEO PR, marketers need to understand the difference between the variety of online news services on offer, writes Rachel Hawkes, account director, Elemental Communications Marketers and PRs need to unders...

13 March 2006

Homepages - The great divide

Homepages - The great divideHomepages - The great divideThe nature of the web is changing and websites need to adjust their homepages accordingly, argues John Knight, director, User-LabIf you were to sit down and think about it, how many sites would you estimate that you visit in a day?  I hardly ever venture further than The BBC and about four work-related sites and ...

13 March 2006

What is SEO PR it and why should we care?

What is SEO PR it and why should we care?What is SEO PR it and why should we care?With the growth of search engine optimisation comes the rise of SEO PR. Rachel Hawkes, account director, Elemental Communications explainsSearch engine optimisation, commonly known as SEO, is widely known for optimising content in order to get the best placement possible in search engines. However, we all...

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