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Disney.com launches user generated music video contest to meet Disney stars

Staff (Social Media Portal) - 05 August 2008

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Children’s entertainment website Disney.com has announced a promotional user generated video (UGV) contest in which fans are encouraged to create and upload their own music videos to song clips from popular Disney artists.  The winners will be invited to attend the worldwide premiere of “High School Musical 3: Senior Year”, where they will have the opportunity to meet Disney Stars.

To enter, candidates must visit Disney’s U Rock site to download song clips from High School Musical 2’s “All for One,” Jonas Brothers’ “Burnin’ Up,” The Cheetah Girls’ “One World” or “Ever Ever After” as recorded by Jordan Pruitt on “Disneymania 6”.  They must then create an original video for one or more of these tracks and upload it to the site.  Entries can be submitted as from today through 01 September 2008, when the competition closes.  Entrants will be advised by e-mail if and when their video is posted on the site.

The prizes on offer consist in opportunities to meet up with Disney stars, including a chance to ‘rock out’ at a Jonas Brothers or The Cheetah Girls concert and meet the band, and the occasion to record a “Disneymania 6” song and meet “Disneymania 6” recording artist Jordan Pruitt.  Parents beware: one of the trophies to be won is the opportunity to host a Radio Disney Street Jam party that will bring rock n’ roll to the entire neighbourhood.  All prizes are presented in partnership with Walt Disney Pictures, Hollywood Records, Walt Disney Records and Radio Disney.

Even those who do not upload videos will not be left out, with daily sweepstakes taking place until 01 September for a chance to attend the world premiere of Walt Disney Pictures’ upcoming musical, which will be released in September.  In the meantime, visitors will soon be able to watch and comment on videos submitted to the sweepstakes.

Executive vice president and managing director of Disney Online Paul Yanover underlines the novelty of the campaign concept for Disney, insisting that, “With ‘U Rock the Summer’ we’re not just bringing great new video entertainment to Disney.com, we’re asking our millions of fans to become a part of our entertainment.  And we’re thrilled to be able to offer guests the chance to win prizes tied to the music and artists they are most passionate about.”

The ‘U Rock the Summer’ comes at a time when Disney.com, on the basis of  research from comScore Media Metrix, has reported that its site traffic in June showed a 28 percent increase in unique visitors and a 65 percent jump in both total visits and average daily total minutes compared to the same period last year.




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