Social
media marketing agency LiveWorld, Inc. has announced the launch of its LiveEngage Widget Series 1.0 for
popular social networking site Facebook.
The application can be directly embedded into any
Facebook page. It functions as a marketing
tool that automatically imports brand-related content from LiveWorld provided
community sites to the user?s Facebook page, creating a new bridge
or window through which users can engage with the brand itself as well as
interact with other users from the brand?s website while they are still on their
Facebook profile pages.
This effectively aggregates the brand?s own site?s
viral potential with that of the whole of the Facebook network, with users able
to participate in polls and read posts.
Posting comments directly via Facebook will be possible later this
summer. Moreover, the new offering
enables the brand to showcase content on Facebook using the same LiveWorld
tools that operate within its own community site, significantly
increasing the breadth of its online shop window. Functionalities
in development include support
for multiple other social networks, notably OpenSocial.
Chairman and chief executive officer of LiveWorld Peter Friedman does not disguise his satisfaction
with the new application, commenting that, ?Large destination social networks
such as Facebook can be excellent venues for a brand. But to date, most Facebook marketing efforts
have been promotional and short lived, lacking ongoing brand continuity and
context. Our LiveEngage series solves
this problem for both users and brands by providing an ongoing connection
between the brand?s online community and Facebook.?
LiveWorld has announced that Neutrogena, along with its new
beautifulforgood.com social network focused on health and beauty, is its first
client to implement LiveEngage 1.0.