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VideoEgg and Six Apart to offer additional ad revenue to bloggers

Staff (Social Media Portal) - 24 June 2009

VideoEgg and Six Apart offer additional ad revenue to blog publishers


Partnership between VideoEgg and Six Apart offers bloggers additional revenue through AdFrames

Six Apart logoRich media advertising network VideoEgg has announced a partnership with Six Apart that will see users of the social software company’s blog platform TypePad generated additional ad revenue.

Under the terms of the agreement, Six Apart will offer VideoEgg’s AdFrames ad units as part of the existing advertising program, which allows bloggers on the Six Apart platform, including TypePad, to integrate VideoEgg’s ads into their blogs.  

Commenting on the partnership, Six Apart’s executive vice president David Tokheim says, “Our goal is to help our publishers make money on the content they work hard to create.  By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers.”

VideoEgg logoSix Apart bloggers will now have the ability to integrate Twig, VideoEgg’s new advertising unit that remains at the top or bottom of the frame, and has an opt-in full page expansion, which enables advertisers to have a rich interactive environment with potential customers.  VideoEgg say that Twig has already demonstrated a two-fold improvement in publishers’ advertising returns compared to standard in-page ad units since it launched in April 2009.

Brian Birtwistle, vice president of audience network at VideoEgg comments, “VideoEgg continues to grow its network with environments that deliver engaged audiences to brand advertisers.  Many new media environments are an undervalued opportunity for advertisers.  Twig changes this equation – especially for blogs.  Now, thousands of Six Apart blogs can bring additional value to advertisers through the AdFrames experience.”

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