Companies Turn to Social Media to Survive Global Crisis
DUBAI, EAU/PRNewswire/ --- Harnessing the Power for Social Media
The current economic crisis is raising serious questions about the
vitality of the business climate and how it will affect marketing goals,
plans and budgets.
"Typically, the marketing budget is the first to be cut by companies
looking to reduce costs when a recession is anticipated," said Roy Young,
President of MarketingProfs.
Companies are searching for more innovative and cost effective ways to
market their businesses and are turning their attention to social media as a
means of survival.
"The shift to online marketing and away from traditional vehicles has
been ongoing for the past few years, but it seems like this economic crisis
will increase the rate of change," said Young.
It is thought that in response to the economic crisis, marketers will
increase their online budgets whilst reducing their use of traditional
marketing vehicles. In order to stay competitive marketers are striving to
understand how to utilise social media to improve their customer relationship
management, develop ongoing relationships and build loyalty.
During an essential four day event, regional and international experts
will come together to discuss the changing landscape of social media in the
Middle East.
This conference will act as a major platform for marketing professionals
from all over the world to engage in a variety of discussions on the latest
innovations, developments and initiatives in regional social media campaigns.
The event sets the stage for senior marketers to discuss future strategies
and projects.
During the main conference on 7-8 December 2009 attendees can immerse
themselves in two full days of presentations and case studies from senior
local and international speakers, as well as interactive discussions on
crucial issues.
Key topics to be discussed include; overcoming social media marketing
challenges in the Middle East, leveraging social media to drive traffic to
your site, understanding available tools and technologies and managing online
communities.
Most notably IQPC are working together with MSN Arabia and
Google. Mohammed El Sayad, General Manager, MSN Arabia and Wael Ghonim,
Regional Product Marketing Manager MENA, Google will discuss how social media
is being utilised during the downturn and how to target users in social
networks.
About IQPC Middle East:
For over thirty years, IQPC has helped the world's leading corporations
solve their business challenges through the sharing of practical industry
solutions and global best practice. In the process, the company has built a
formidable reputation for quality and value. The world's most progressive
companies have benefited from IQPC's unrivalled global reach, which has
connected international expertise with regional and local leaders.
For more information, please contact
Stacey Cross
Senior Marketing Manager
IQPC Middle East
+971-4-360-2942
Stacey.cross@iqpc.ae
Source: IQPC Middle East
For more information, please contact Stacey Cross, Senior Marketing
Manager, IQPC Middle East, +971-4-360-2942, Stacey.cross@iqpc.ae
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