Sermo Panels Tap into Social Media Platform for On-Demand Physician
Opinions
24X7 Real-World Customer Insights Drive New-Generation Brand
Promotion, Research and Analysis
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sermo, the largest online community exclusively for physicians, today
formally launched Sermo Panels? - a new on-demand offering enabling
businesses to engage with and gather insights from physicians in a
private online workspace. Sermo Panels, which tap into Sermo?s active
online community of more than 110,000 practicing MDs, generate fresh,
actionable MD feedback. This new-generation tool enhances brand
promotions, utilization research, industry intelligence, advisory
boards, medical affairs support, and market research.
?For the first time, companies can leverage the power of our social
media platform to start private, ongoing discussions with a targeted
group of physicians within the Sermo community,? said Gina Ashe,
cofounder and EVP of Sermo. ?Because physicians on Sermo are already
collaborating and sharing insights online, it?s easy to mine ? on-demand
? expert medical observations. This is a game-changing tool for any
company that needs high-quality insight from US physicians.?
?Sermo Panels allowed us to gain insights not garnered in other forms of
market research due to the candidness of the physicians on the panel,?
said Reginald Lavender, product manager at Allergan Health. ?The panels
also reinforced many efforts we were moving forward with and enabled us
to craft messaging that would resonate with the Sermo community for
future postings.?
Physicians, who spend more than 35,000 hours a month on Sermo, are well
versed in contributing to online discussions in which they exchange
clinical insights and best practices. ?At Sermo you find a long bench of
practicing physicians who are working with patients every day and can
provide fresh insights into a range of issues spanning pharmaceuticals,
healthcare, and lifestyles,? continued Ashe.
Sermo Panels ? New-generation Brand Promotion and Market Research
Tools
Using Sermo Panels, businesses can now select a targeted group of expert
physicians to share observations and advance knowledge on clinical
products, treatment practices, and marketing strategies. Marketing
executives, brand managers, and market researchers can engage MDs in a
private online workspace to solve go-to-market and market research
challenges by:
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Testing sample messaging and new strategies in real-time with
practicing physicians across 68 specialties.
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Qualifying product uptake within days of launch resulting in immediate
course correction.
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Conducting Key Opinion Leader meetings more frequently and cost
effectively to share observations and solicit feedback.
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Tapping a new generation of key influencers as identified by
colleagues on Sermo?s social media platform.
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Confirming message dissemination post-launch based on real-world
physician behavior.
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Speeding awareness for new indications by targeting key advocates.
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Tracking physician behavior and changes in perception over time to
validate brand positioning and strategy.
Full Service and Express Panels Pricing
Sermo Panels are for any company that needs actionable MD feedback.
Using the proprietary Sermo MD Selection Service? (MDSS), businesses can
go beyond traditional demographic targeting to include unique selection
criteria such as topics of interest, clinical expertise, ranking and
level of influence within the Sermo community.
Sermo Panels are available as full service or express options. The full
service option is ideal for pharmaceutical, medical device, and biotech
companies, providing comprehensive Sermo services including panel
creation, moderation and monitoring, as well as in-depth, expert
analysis reporting. The Sermo Panels Express? option, ideal for agencies
and market research professionals, enables clients to set up, moderate,
manage, and analyze panel results on their own.
Sermo Panels and Sermo Panels Express services are available directly
through Sermo. Sermo Panels pricing starts at $16,000.00, and the
do-it-yourself Sermo Panels Express offering is available starting under
$10,000.
Learn more about Sermo Panels at www.sermo.com/panels.
About Sermo
Sermo is where more than 110,000 US physicians collaborate on difficult
cases, share clinical observations and work together to achieve better
patient outcomes than each could individually. Sermo?s platform enables
physicians to aggregate observations from their daily practice, then
rapidly and in large numbers challenge or corroborate each other?s
opinions. Sermo offers clients in healthcare companies, financial
services institutions and government agencies a range of mechanisms to
engage directly with US physicians. Leveraging aspects of social network
theory, prediction markets and arbitrage, subscribing clients can access
a stream of fresh, actionable information on emerging trends and
market-changing events in healthcare. Visit http://www.sermo.com.
Follow us on Twitter: twitter.com/sermoteam.
All product and service names mentioned are the trademarks of their
respective companies.
Sermo, Inc.
Greg Shenk, 617?500?2310
gshenk@sermo.comor
Jacquelyn
Thrasivoulos PR
Jackie Thrasivoulos, 508-881-3109
jthrasi@comcast.netRead more