ITV Gets Social for Christmas with TV Genius
Facebook app enables users to share recommendations and find catch-up
content online
LONDON--(BUSINESS WIRE)--TV Genius today announced that ITV, the UK?s biggest public service
commercial broadcaster, has selected its Content Discovery Platform to
power the personalised recommendation feature of the new ITV Player app
for Facebook. The app, which is available now, will promote Christmas
and New Year scheduling, as well as into 2010, through recommendations
of content available via the ITV Player online catch-up service, as well
as remind users of relevant upcoming shows. It also allows them to share
recommendations with friends and compare preferred programmes to see how
compatible their TV viewing habits are.
?We have a fantastic schedule of programming during the festive period
and moving forward into 2010. The launch of the ITV Player Facebook app
provides an ideal way for viewers to ensure they don?t miss their
favourite shows, as well as share recommendations with friends,? said
Stuart Roberts, Head of Site at ITV.com. ?We?re excited about the app
and are pleased to have worked with TV Genius to deliver ITV content to
viewers via Facebook.?
This is the first time ITV has built a social media app specifically to
enhance the TV content discovery experience. The service enables users
to rate ITV programming according to their preferences, which then
analyses the results to offer true relevance to recommendation results,
powered by TV Genius? Content Discovery Platform.
?The launch of the ITV Player app makes TV viewing a more social
experience that lets users share programmes with each other and
recommend content that they think their friends will like,? said Tom
Weiss, CEO, TV Genius. ?ITV?s leading programmes have really got
people talking this year and this app provides a platform to really
enhance this social aspect of TV.?
TV Genius? Content Discovery Platform and Relevance Engine have been
built from the ground up specifically to meet the needs of TV discovery,
providing richer content aggregation and allowing viewers to discover
programming relevant to their interests. This deployment extends the
relationship between TV Genius and ITV, with TV Genius also providing
the functionality for the TV listings guide on ITV.com.
http://apps.facebook.com/itvfavourites/
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About TV Genius
TV Genius enhances the TV experience with personalized search that
provides relevant recommendations consumers want across TV, mobile and
the web. Brands including AOL, Sky, What's on TV and ITV.com provide
services powered by TV Genius to millions of users per month across the
web, mobile, and set-top box. For more information visit www.tvgenius.net
Platform PR
Ian Westover, +44 (0)20 7486 4900
ian@platformpr.comRead more