Fashion Powerhouses Bluefly.com & WWD.com Break Down the Most Important Fall 2010 Runway Trends in Exclusive Viral Videos

NEW YORK--(BUSINESS WIRE)--Bluefly (NASDAQ Capital Market: BFLY) the leading online luxury fashion retailer and WWD.com, the online home of the authoritative fashion industry publication WWD, have teamed up via a marketing partnership to deliver exclusive viral web videos via Bluefly.com. Launching February 17th, the three-part video series will highlight the season's most coveted trends straight off the Fall 2010 runways in New York, Milan, and Paris. WWD Merchandising Expert, Kristen Wildman will track the trends exclusively for Bluefly live from the shows. ?This is the first time WWD has partnered with a retailer in this way,? Publisher Christine Guilfoyle explained, ?and I am thrilled to be a part of such an exciting collaboration.?

?and I am thrilled to be a part of such an exciting collaboration.?

Bluefly CEO Melissa Payner says: "Our customers are obsessed with translating the most important catwalk trends for their own closets. With this partnership, we're delighted to present them with expert tips on the looks that matter most."

Along with the videos, viewers will also have the opportunity to access real-time commentary from Bluefly Style Experts who will be tweeting live from the tents at New York's Bryant Park at Twitter.com/bluefly_com. Bluefly Style Experts will also post Facebook-exclusive images and cover the shows on Bluefly's blog FlyPaper. "With social media connecting us all, Fashion Week is no longer an event that only insiders can access," Melissa Payner observes. "We're happy to be working with WWD in giving the global online community this exclusive access."

About Bluefly, Inc.:

Founded in 1998, Bluefly Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th St. in New York City, in the heart of the Fashion District. For more information, please visit http://www.bluefly.com/.

About Women's Wear Daily (WWD):

Often called "the fashion bible," Women's Wear Daily serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. First and foremost, WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers. As the marketplace has become more complex, the need for information and competitive intelligence has become more acute. The common thread of our community is the business of style and fashion.