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Tropical Foods Launches New and Improved Website with Emphasis on Engaging, Educating and Communicating with Their Customers

Tropical Foods (Business Wire) - 31 March 2010

Tropical Foods Launches New and Improved Website with Emphasis on Engaging, Educating and Communicating with Their Customers

Tropical Foods logoCHARLOTTE, N.C.--(BUSINESS WIRE)--Tropical Foods is excited to announce the launch of its new and improved website, www.tropicalfoods.com. Tropical?s goal of redesigning and launching the website was to create an information portal that is consistently updated to actively engage, educate and communicate with their customers.

Tropical?s new site will be integrating new and emerging social media tools to help generate user content. The site contains two different FriendFeeds®. One of the feeds contains content generated from chefs on social media sites such as Twitter® and the feed on the homepage is generated from Tropical?s Twitter® accounts. The site also enables consumers to subscribe to Tropical?s RSS feed, become a fan of Buffalo Nuts® on Facebook® and Twitter®, and tune to the Tropical channel on You Tube®.

Tropical?s website will regularly provide updated information on trends and news about the food industry in addition to developments at Tropical. Customers can now view all of Tropical?s products online. The site also allows consumers to download sales literature on Tropical?s branded lines as well as request a product catalog. We will offer an email newsletter for customers to receive product promotions, industry news and other pertinent Tropical news. Another feature of the website is consumer?s ability to locate where to buy Tropical retail products in their local market. The site also contains a recipe database that allows Foodservice operators and consumers to look up recipes using Tropical products.

About Tropical Foods

Tropical Foods specializes in premium snack mixes, raw and freshly roasted nuts and seeds, dried fruit, and hundreds of bulk and packaged candies, spices, grains and specialty foods. Tropical Foods has an extensive line of retail branded products, including Grabeez®, Buffalo Nuts® and Christille Bay®. The company was founded in 1977 with an original product line of 100 items which has grown to include more than 3000 today. Privately-owned, Tropical is headquartered in Charlotte, NC, with additional operating centers in Atlanta, Memphis, Washington DC and Dallas.

Contacts

For more information or samples:

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Tropical Foods
Chad Hartman, Brand Manager
800-438-4470
www.tropicalfoods.com
chartman@tropicalfoods.com


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