IAC's Match.com Partners With Yahoo! to be the
Exclusive Online Dating Service on Yahoo!
DALLAS/PRNewswire/ -- Match.com, an operating business of
IAC (NASDAQ:IACI)
, today announced an agreement by which Match.com will become the
exclusive online dating site on Yahoo!. Yahoo! Personals users will
have the opportunity to move to a new co-branded Match.com experience,
"Match.com on Yahoo!" where they will combine with the greater Match.com
community. The Match.com on Yahoo! service is available starting today.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030909/MATCH)
Yahoo! Personals users will receive special offers designed to help
them enjoy all that Match.com has to offer. The two companies are
working together to help users easily migrate to Match.com on Yahoo!.
Over the next two months, existing Yahoo! Personals members will be
given the opportunity to seamlessly migrate their Yahoo! Personals
accounts over to the new experience. Match.com on Yahoo! offers
compelling features including mobile access, daily personalized matches
and robust search tools and will fully replace the existing Yahoo!
Personals experience at the end of the transition period.
"The key to a successful online dating experience is having both a
thriving community of active members and a sophisticated site experience
optimized for dating success," says Greg Blatt, CEO of Match.com. "By
bringing Yahoo! Personals members to Match.com, our community, which we
already believe to be the largest and most vibrant in the space, has
become even more compelling for our members. When you add this to our
unparalleled site experience, evolving every month with new features and
enhancements, we feel the distance between the online dating experience
we offer and that of others in the space is growing even larger."
"Yahoo!'s vision is to be the center of people's online lives and we
continue to focus on providing the best experiences for our users and
advertisers. Through our partnership with Match.com, the leader in the
online dating category, we will offer an enhanced experience to singles
looking to find the right match," said Greg Hintz, senior director,
Americas Listings and Audience SEO at Yahoo!.
The long-term arrangement provides that Match.com will be the
exclusive online dating provider and display advertiser on Yahoo!.
Match.com will receive media placements on the site, as well as occupy
the position served by the personals navigational link on the Yahoo!
homepage.
About IAC
IAC operates more than 50 leading and diversified Internet businesses
across 30 countries ... our mission is to harness the power of
interactivity to make daily life easier and more productive for people
all over the world. To view a full list of the companies of IAC please
visit our website at http://iac.com/.
About Match.com
Match.com pioneered online dating when it launched on the Web in 1995
and continues to lead this exciting and evolving category after more
than a decade. Throughout its 15-year history, Match.com has helped
millions of singles meet and fall in love. Match.com provides a rich
tapestry of ethnicities, interests, goals, ambitions, quirks, looks and
personalities from which to choose. Match.com operates some of the
leading subscription-based online dating sites in 25 countries, in 8
languages and spanning five continents, as well as oversees its ongoing
investment in Meetic. Match.com also powers online dating on MSN across
Asia, Australia, the United States and Latin America. Match.com is an
operating business of IAC.
Photo:
http://www.newscom.com/cgi-bin/prnh/20030909/MATCH
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Source: Match.com
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