LONDON, UNITED KINGDOM--(Marketwire) - Flutteroo, a leading UK website for online auctions, is delighted to announce that it is further enhancing its site with major new features and functionality for all its bidders to give an ever better auction and bidding experience.

Starting this week, and continuing over the Summer, Flutteroo will be launching a rolling series of initiatives all focussed on further improving the player experience, and continuing to build Flutteroo's reputation in the market place as the best pay-per-bid auction site offering not just amazing auctions, but also an engaging and enjoyable on-line experience.

The first of these initiatives will be a redesigned auction layout to allow bidders to experience more penny auctions and presenting these in an even simpler and clearer way. This means better navigation and more ways to grab some amazing bargains for all of Flutteroo's customers.

Dave Hobday, Flutteroo CEO, commented: "We are absolutely delighted to be announcing this major series of upgrades. Things kick-off this week with a new look and feel to the auctions themselves building on the clarity and simplicity which is so unique to Flutteroo, followed by improved navigation, celebration of our winners, live news and Facebook feeds, and onsite messaging to ensure all our players are kept fully up to speed with everything that's happening on Flutteroo. This continues our journey of ensuring we put the customer first, and build Flutteroo into the best possible auction site delighting our players every step of the way. No-one in the market is doing anything like this and we are delighted to be spearheading this and leading the way for our customers."

This initiative continues to demonstrate that while Flutteroo is first and foremost a great auction site for grabbing amazing bargains, it's also about an engagingly simple offering, customer service, and what is a rapidly growing community of Flutteroo fans. It is creating hundreds of winners every week, bidding on everything from iPhones to iPads, LCD TVs to Wii game consoles and this initiative will help ensure players just keep coming back for more.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.