MePlease Launches First National Campaign with PizzaExpress
Mobile social campaign sets new standard in marketing
LONDON--(BUSINESS WIRE)--MePlease has announced the launch of its groundbreaking technology
offering businesses powerful new ways to connect with customers on their
mobile, along with easy social media sharing. PizzaExpress is among the
first to take advantage of MePlease in an upcoming national campaign.
PizzaExpress will be using MePlease to enable interactive voting during
the finals of their ?Create Your Pizza Challenge?, which has drawn
50,000 entries. From Oct. 18th, every PizzaExpress customer will be
prompted to text-in their vote for one of the five pizzas they would
like to see on the menu using MePlease. They?ll also be able to post
their vote directly to Facebook to encourage viral sharing.
John Sullivan, Director of Group IT at PizzaExpress?s parent company
said, ?We really like that MePlease enables us to directly engage with
our customers using their trusted one-to-one communication channel.
Recently over 10% of our MePlease users texted in for an event at our
Richmond restaurant; this response rate was very encouraging and
happened within 15 minutes of sending the initial call to action.?
MePlease makes any marketing campaign interactive, measurable and
shareable. It has the ability to include voting, competitions, customer
feedback, check-ins and promotions. This enables companies to achieve
business goals such as increasing loyalty, acquiring customers and
driving footfall.
MePlease provides a seamless experience with social media, especially
Facebook, making it easy for anyone to share MePlease treats with
friends. Importantly, with MePlease users are in control of what
companies they hear from and how often.
Finally, MePlease works on any phone and can connect with any business
or service, from national brands to small businesses.
Steve Jarrett, CEO of MePlease commented, "Most businesses know they
should be doing more with mobile and social media. I?m hugely proud that
our world-class team has created such a powerful, yet simple and fun way
for businesses to engage with their customers and friends ? while
allowing each person to retain control about what they receive and from
whom. There?s nothing else like MePlease available today and I?m really
excited about the ways in which businesses are already using the
platform.?
Some of MePlease?s clients include: PizzaExpress, Cineworld, Jack Wills,
Nimax Theatres, Jongleurs and Ted Baker.
For more information: http://www.meplease.com
or http://mepls.wordpress.com/press
IF Communications
Neil Robertson
07739322503
Neil@if-communications.comRead more