TechTarget Acquires Three Australia-New Zealand Websites; Enhances
Partnership with Westwick-Farrow Media
Expands Network across Asia-Pacific Region to More Than 2 Million
Members
NEWTON, Mass.--(BUSINESS WIRE)--Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces
it has acquired three websites dedicated to information technology
buyers in Australia and New Zealand. These three sites, which have been
developed and operated for the past four years by TechTarget?s regional
partner, Sydney-based Westwick-Farrow Media, are modeled after
TechTarget?s global online network. In connection with the restructured
partnership, TechTarget and Westwick-Farrow are enhancing their
successful relationship in Australia and New Zealand to help marketers
better reach IT decision-makers in the region.
?Now, technology marketers will be able to buy targeted online media
programs focused on Australia and New Zealand with a much stronger
database and all of the advanced media capabilities for which TechTarget
is recognized?
The three sites, SearchSecurity.com.au?,
SearchStorage.com.au?,
and SearchCIO.com.au?,
serve the IT security, storage, and senior technology professional
audiences with local editorial leadership and content produced
specifically to meet the needs and interests of IT departments in
Australia and New Zealand.
The sites add to the existing strength of TechTarget media across the
Asia-Pacific (APAC) region that include 4 sites in India, 11 sites in
China, and 19 partner sites in Japan, bringing the Company?s total
membership in the Asia-Pacific region to more than 2 million registered
members.
In this new partnership, TechTarget will manage the sites, media product
infrastructure and audience databases, which Westwick-Farrow has been
developing for the past four years. These audiences have now been merged
with TechTarget?s existing Australia and New Zealand membership and will
be operated on TechTarget?s industry leading site, audience and lead
delivery platform. Westwick-Farrow?s award-winning editorial team will
continue to provide ANZ-specific content for the three sites and its
sales team will continue to represent the sites in Australia and New
Zealand.
This new, combined offering will give technology marketers, whether US
buyers of international media, APAC-regional marketers, or the Australia
country teams, targeted media options to reach serious buyers while they
are actively researching different technologies and products.
?Now, technology marketers will be able to buy targeted online media
programs focused on Australia and New Zealand with a much stronger
database and all of the advanced media capabilities for which TechTarget
is recognized,? said Jon Panker, Vice President, APAC for TechTarget.
?Westwick-Farrow Media has been a great partner over the past 4 years
and they will continue their contribution to the integrity of editorial
on these sites.? added Panker.
About TechTarget
TechTarget (www.techtarget.com)
(NASDAQ: TTGT) is a leading global technology media company with more
than 80 technology-specific websites, and over 9 million registered
members, and more than 10 years of groundbreaking accomplishments. Our
extensive editorial and vendor-sponsored content fulfills the needs of
tech pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of technology
marketers targeting qualified technology audiences. Outside of North
America, TechTarget runs 23 websites and has offices in London, Mumbai
and Beijing.
About Westwick-Farrow
Since 1981, Westwick-Farrow Media has been a leader in
business-to-business (B2B) media (print/online/events) throughout the
Australia and New Zealand region. In addition to Voice&Data magazine and www.VoiceandData.com.au
for the rapidly converging IT and Communications sectors, the company
also publishes 10 other magazines, 13 websites and 5 industry-specific
events covering a variety of industrial and technology sectors providing
decision makers with up-to-the-minute new product and technology
information. More information about Westwick-Farrow Media can be found
at www.westwick-farrow.com.au.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget and
SearchSecurity.com.au, SearchStorage.com.au, and SearchCIO.com.au are
trademarks of TechTarget Inc. All other trademarks are the property of
their respective owners.